Project: Global Arms Race Partners: Jack Landry, Richie Pizzale THRESHOLD MESSAGES
What do people need to know, believe, or care about in order to become engaged with your organization or issue? What obstacles do you have to overcome to get people over this threshold?
TRESHOLD MESSAGE and supporting points:
Violence is an overrated way to accomplish a certain set of goals. The use of nuclear weapons and massive arms is unnecessary and it makes no sense to the survival of our Earth.
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ACTION MESSAGES
What is the purpose of your message?
What do you want the people who connect to your organization to do?
Do you want different things from different audiences?
Do you have different goals for different campaigns?
ACTION MESSAGE and supporting points
We created this organization to inform
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REINFORCEMENT MESSAGES
How do you keep people involved?
How do those who are involved convey your messages for your organization?
What are some statistics, anecdotes, clichés and sound bites we can use to support these messages, reinforce these messages?
REINFORCEMENT MESSAGE and supporting points:
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SOLUTION MESSAGES
And the World Will Be a Better Place ...
What is the projected (positive) outcome?
Offer up suggestions of how, if people do what you say, their lives (the world) will be better.
Partners: Jack Landry, Richie Pizzale
THRESHOLD MESSAGES
What do people need to know, believe, or care about in order to become engaged with your organization or issue? What obstacles do you have to overcome to get people over this threshold?
TRESHOLD MESSAGE and supporting points:
1.
2.
3.
ACTION MESSAGES
What is the purpose of your message?
What do you want the people who connect to your organization to do?
Do you want different things from different audiences?
Do you have different goals for different campaigns?
ACTION MESSAGE and supporting points
1.
2.
3.
REINFORCEMENT MESSAGES
How do you keep people involved?
How do those who are involved convey your messages for your organization?
What are some statistics, anecdotes, clichés and sound bites we can use to support these messages, reinforce these messages?
REINFORCEMENT MESSAGE and supporting points:
1.
2.
3.
SOLUTION MESSAGES
And the World Will Be a Better Place ...
What is the projected (positive) outcome?
Offer up suggestions of how, if people do what you say, their lives (the world) will be better.
SOLUTION MESSAGE and supporting points:
1.
2.
3.